Micaela le Divelec Lemmi, chief executive of Salvatore Ferragamo, said in a statement: “Craftsmanship and innovation have always distinguished our Tramezza shoe collection and thanks to the collaboration with Microsoft and Hevolus, we will be able to assist our customers even more effectively, offering highly immersive and personalised experiences.
“The Tramezza – Future Of Craft project is part of our digital transformation path aimed at constantly innovating the service to our customers and is already offering significant benefits in various areas: from the optimisation of the customer journey in an omnichannel perspective to better management of space in physical stores, from the simplification of purchasing methods to better customer service, up to a rise in conversion rates.”